Thursday, October 7, 2010

How to sell your house by owner: top FREE resources


*You are reading Part 4 of How I Sold My House By Owner in 3 weeks, so you can too!
All 5 easy, descriptive steps are listed & linked at the end of this post.
Now that you've cleaned & cleared, taken photos, and created a website you can make all of that work for you in advertising. Here are the top free resources I used for selling my house.
1. Craigslist.org (free)
2. ForSaleByOwner.com
(Free 14 day trial. The house was sold before it expired!)
These 2 can work together:
Using "create a craigslist ad" feature on forsalebyowner.com, you can create a professional real estate for sale ad that looks like this:
You can also use Craigslist.org & ForSaleByOwner.com to announce Open Houses.

The PHOTOS we had available were key in drawing potential buyers in to see more of the home through these online ads. See the Photos step here, if you missed it.

The key to my successful online ads was keeping them current.
I logged in & re-posted my craigslist.org ad weekly, updating anything that needs to be updated regularly.
The weekly re-posting was tricky; having to delete the previous ad or change something about the title & content to manipulate the craigslist.org system. It was worth time & energy because most buyers are going to focus on the first few days listed on the site. Keep these things in mind when posting & managing your online ad(s): CURRENT, ACCURATE, ENTICING.

3. Kodak Gallery (MOMMY) PHOTO CARDS. (50 FREE)
You may remember this post, where I mentioned these cards which are intended for moms to have easy access to their contact info for playdates, etc. There are no restrictions as far as photo or content, so I used a photo of my home, website across the front.
And the back included important info regarding the home: address, price, a few key features, contact info for showings.  
Concise. Appealing. Essential.
I was able to hand these out to people that came in for a showing, giving them easy access to contact info. I also kept them in my wallet to hand to those that may be looking themselves or know someone in the market for a house. Easy. Accessible. FREE! Get yours here.
4. Flyer 
Using "Pages" on my Mac I chose a flyer template with tear-off tabs on the bottom for posting on bulletin boards at local businesses. I simply inserted text & photos & printed them. You can do this all at home. 
I chose to have them printed locally in high quality to increase appeal which cost around $30. 
But you may have a perfectly adequate printer at home. Here's a glimpse at mine.

I kept a stack of flyers on display using a plate stand when buyers came through the house. We filled the info tube that was attached to our yard "for sale by owner" sign with these flyers too. Be sure to replenish. The buyers of our home were led to us first from the flyer out front. They had it in hand when they entered for the first time.
I also asked to post them in public areas, frequently visited by people that may be looking for a home in our price-range.

Also FREE:
Official Documents.
Real Estate sales documents vary state-to-state. I was able to download & print the necessary forms (sellers disclosure, offer form, purchasing contract, etc) from my state's website. Check with a local title company if you're unable to locate those forms online for your state. 
Have the seller's disclosure & offer form out at every showing & open house. 
I sent each potential buyer home with a business card, flyer, & offer form. 

HOW TO SELL YOUR HOUSE BY OWNER 
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