Tuesday, June 2, 2009

Up & Up

Thumbs up for the redesign of Target's baby brand-Up & Up!
My will-buy-generic list is quite short.
For the most part-and trust me, I know the scheme-it has to do with the packaging.
When it comes to baby supplies, the list is even shorter.
It's not worth the less nutritious or less leak-proof to me.

So far we've been a month on Up & Up sensitive formula & baby wipes.
Thank you, Target for making the experience of buying generic so pleasing to the eye.
(of course, getting nearly the same product for 50% less is great too.)

And, whoever made the deal with DwellStudio to sell their chic & affordable line at Target,
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